Buying, Selling & Borrowing
Buying Gold on Akshaya Tritiya, Dhanteras & Diwali
Festival demand, offers and a smart-buying checklist.
Rates as on 29 September 2026 · Updated 29 September 2026
Today’s 22K / 24K (Delhi)
₹13,689 / ₹14,933
per gram, excl. GSTOverview
Festivals such as Akshaya Tritiya, Dhanteras, Diwali, Gudi Padwa, Onam and the wedding season see peak gold demand. Jewellers run offers on making charges, but prices can also carry festival premiums.
| Particular | Details |
|---|---|
| Peak festivals | Akshaya Tritiya, Dhanteras, Diwali, Gudi Padwa, Onam, Pushya Nakshatra |
| Wedding season | Oct–Dec and Jan–May |
Checklist
- Compare the day’s karat rate across 2–3 jewellers
- Check BIS hallmark and HUID
- Get making charges in writing
- Prefer coins/ETFs if the purpose is investment
- Ask for buy-back / exchange policy
- Pay digitally; keep the tax invoice
Frequently asked questions
Is it cheaper to buy during festivals?
Not necessarily — gold price is market-driven; only making-charge offers change.
Gold rates are indicative market references (29 September 2026) and change during the day. Rules on tax, hallmarking and investment products can change — verify with official sources. FinancePortal does not sell gold.